November 15th, 2007 2007年11月15日 Expedia and IHG Reach New Agreement Expedia與洲際酒店集團達成新的協議
WORLD TRAVEL MARKET, LONDON (Nov. 15, 2007) – IHG (InterContinental Hotels Group) and Expedia, Inc. today announced they have entered into a multi-year agreement under which consumers can now book IHG hotels on Expedia® sites globally. 世界旅遊市場上,倫敦( 2007年11月15日) -洲際酒店集團(洲際酒店集團)和E xpedia公司今天宣布,他們已步入了一個多年期協議,根據協議,現在,消費者可以預訂洲際酒店集團的酒店有E xpedia®網站在全球範圍內。 The agreement will result in the addition of more than 3,700 hotels across all IHG brands, including InterContinental Hotels & Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites, to the hotel selection on Expedia® and hotels.com® branded points of sale globally, as well as Hotwire® and Expedia® Corporate Travel. 該協議將在除了以上的3700個酒店所有洲際酒店集團品牌,其中包括洲際酒店及度假村,皇冠廣場酒店靛藍,假日酒店,假日酒店表示, staybridge套房和candlewood套房,酒店的選擇上有Expedia ®和hotels.com ®品牌的銷售點在全球範圍內,以及熱線®和Expedia ®公司旅行。
“IHG continually seeks to extend the reach of our brands to deliver our customers additional convenience in booking their accommodations and we are delighted to work with Expedia in such a way that will greatly benefit our guests,” said Eric Pearson, senior vice president, Distribution Marketing, IHG. " 洲際酒店集團不斷旨在延長到達我們的品牌,以提供客戶更多的方便,預訂他們的住宿,我們非常高興能夠與Expedia的這樣一種方式,將大大有利於我們的客人說: " 埃里克皮爾遜 , 高級副總裁,分銷市場營銷,洲際酒店集團。
As a further testament to the relationship, IHG is participating as the launch partner for Expedia’s new media-based pricing model. 為進一步證明了這一關係,洲際酒店集團是參與發起的合作夥伴Expedia的新媒體為基礎的定價模式。 The dynamic, two-part economic model will blend transaction pricing with media pricing based on clicks on specific IHG properties in Expedia.com and hotels.com search results. 動態,分為兩部分的經濟模式,將共混物交易的定價與媒體定價的基礎上點擊具體洲際酒店集團物業expedia.com和hotels.com搜索結果。 Expedia and IHG collaboratively developed this innovative approach to distribution marketing – a first in online travel – where IHG will receive significant benefits from value-added media placement throughout the Expedia network in addition to the bookings they receive from Expedia. Expedia與洲際酒店集團合作開發的這種創新的方式來分配營銷-第一次在網上旅遊-洲際酒店集團將獲得顯著效益增值媒體安插在整個Ex pedia的網絡除了以預訂,他們收到來自Ex pedia的。
“This agreement with IHG not only underscores Expedia, Inc.’s focus on forging long-term, mutually beneficial relationships with our partners, but it also exemplifies our innovative approach to working with them, ” said Paul Brown, president, Expedia North America and Expedia, Inc. Partner Services Group. "這項協議與洲際酒店集團不僅突顯有Expedia公司奇摩重點就建立長期,互利的關係,同我們的合作夥伴,但同時也體現了我們的創新做法,與他們一起工作,說: "保羅布朗先生, Expedia的北美洲和Expedia公司的合夥人服務集團。 “We believe that our new media-based pricing model is truly ground-breaking in its ability to help our hotel partners maximize both their exposure to, and transactions from, the highly qualified customers in Expedia, Inc.’s global marketplace.” "我們相信,我們的新媒體為基礎的定價模式,是真正的具有突破性意義:它有能力幫助我們的飯店夥伴最大化他們接觸,並從交易中,高素質的客戶有Expedia , Inc的全球市場" 。
“We are pleased to be the launch partner to Expedia, as IHG has always been an innovator in the online arena,” added Pearson. " 我們很高興能夠推出合作夥伴Expedia的,作為洲際酒店集團一直是一個創新者在網上填寫的舞台上,說: "皮爾遜。 “As one of the largest online advertisers in th e industry, we welcome new opportunities to further leverage our marketing spend and return on investment in the online space.” "作為最大的網上廣告客戶在上業方面,我們歡迎新的機會,以進一步利用我們的市場消費和投資回報率,在網上空間" 。
IHG properties are currently available on Hotwire.com™. They will be available on Expedia Corporate Travel by December 2007, with all participating hotels becoming available on Expedia.com and hotels.com branded sites globally in 2008. 洲際酒店集團的物業,目前可hotwire.com ™ ,他們將可在Expedia的旅遊企業,由2007年12月,所有參與酒店成為可expedia.com和hotels.com的品牌網站,在全球2008年。
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